The hard work will be over when you are sat on a beach with a cocktail in hand, living off your earnings. First, you need to advertise and sell your books. Selling your book is not as easy as it sounds. However, there are methods of advertising for free.
Advertising does not need to cost any money. There are several platforms where you can sell your book for free. The only thing that you need is time.
Here are my five favourite places to advertise books for free.
Set up a Facebook page and group. Facebook provides a great marketplace for not only advertising but, selling your products. Spend the time to take good quality photos. You can promote your book through the groups you belong to.
Be careful not to join a group and then start advertising straight away. There are groups where this is acceptable but, not many. If you are writing now, join the groups today. Take 15 minutes out of your day to interact with others in the group. Build up a following and network. This work will pay off in the future.
It is no secret that Twitter is my favourite social media platform. Twitter is such a good resource to network and build a community. It is also a brilliant place to raise hype about your book and build anticipation. First, you need to build a Twitter following.
The only warning I would give is to be careful not to spam people. Send direct messages to specific people who might be interested in your book. Many authors send a link introducing themselves to new followers. Within here you include a link to your book. Ensure you tell people where they can buy your products. You can always link Twitter back to your Facebook selling page.
Have a business Instagram profile. Using the high-quality photos of your book and put them on Instagram. Try to make the pictures as different and eye-catching as possible. Offer a competition where people take pictures of themselves reading your book. All this is free advertising. Don’t post them all in one day but stagger them, a couple a day for the greatest exposure.
By studying your stats you should be able to see what time you posted pictures for the largest exposure. Use this information to publicise your book. Again ensure you link a selling page where the products can be bought. Although you can’t link directly in posts, you can include a link on your profile.
4) Blogs and Email Lists
Sell your book on your blog. Have cover reveal posts. Talk about your book as you write it. Start building hype for your book before it is even finished. If you don’t have a blog, set one up today. There is a range of sites that allow you to create a free page.
I would suggest when you have the funds you have a personalised web address. Again use your quality photos. Include a page about yourself. People like to know who the author is. Try and write this in the third person. Here is an example of an about me page. You now have a page to link to your other social media outlets too.
There are many posts on the importance of email subscription lists and how to grow them if you are unsure. Once you have an email list set up, you then have a list of people who are interested in you and your book. Sell to them and beg them for a review.
5) Selling Sites
Use an established selling page. Amazon, eBay and Etsy can be used as a platform to both advertise and sell your books. Commission varies on these sites so it’s well worth studying the small print. If you are using PayPal there will also be charges for using their service. These fees can always be added to your selling price.
Due to the commission charged I would suggest you also have your own selling page on one of the other platforms. It is always better to direct someone to a commission-free selling page. However, the exposure you can get through these sites cannot be underestimated.
Many authors struggle with advertising and marketing their book. Like anything, it is a part of your author life that you can learn and improve. Look back on the first thing you ever wrote, you wouldn’t sell that. Your writing improved over time, marketing is no different.
All these methods take time and work. Setting these up now would help you gain a following before your book release. Don’t take people for granted. You can’t turn up, set up and then start selling. You need to build a network and a following before selling.
Congratulations you have finished your book, now the hard work starts.
What is your number 1 marketing tip?