Is it best to concentrate on 2 or 3 social media platforms or have a presence on all?
That was the question I asked many writers this week.
The resounding answer was yes, concentrate on a few. Not something I was prepared for. I was inspired, by some writers saying, they have no social media presence and are still making it as authors.
Following my social media post in August, I have tied myself in knots trying to have a presence on all platforms. Sharing links to everything I have written. The majority of my evening was taken up scheduling posts. I barely had time to write.
This is the problem with social media it pulls you in. Before you know where you are the evening has gone. Nothing productive has been accomplished.
Of course, Twitter stays, if you have read anything I have written, you will know how much I love twitter. I have worked hard for the last 6 months to gain followers. Over this time I have doubled my following. Twitter is quick, easy to post to and suits my style completely. This week my favourite author followed me back, so there was no way that Twitter is going anywhere in my life.
My website was never under questions. All authors need a portfolio and their own space. Since reducing my other sites I have been working on my website more. This week I reached 100 followers, a small milestone but, one I was very pleased with.
I tried hard, but the lack of attaching links means I could never get it to work for me. I haven’t cancelled my account, I like spying on celebrities too much for that. As far as writing is concerned though I am no longer posting to it.
I have had a love, hate relationship with Pinterest for years. Sharing links is too clunky and time-consuming. The effort is too great for the return you get. I have completely deleted it from my life.
Smaller Less Popular Apps
Smaller non-engagement applications such as Goodreads and Litsy are also going. Goodreads is a great place to log the books I have read. As a writer, until I have a book published it doesn’t relate well to my writing.
I don’t post enough on my author page. I haven’t given it the attention it deserves. Many of the writers I spoke to raved about it, hence the extra effort I am going to put into it over the next couple of months. I look forward to seeing how quick it is to develop a following when you put the time in.
I use LinkedIn as a portfolio of my work. I never post directly to it or interact on it. For this reason, I am considering running a trial of being more active to see if I can increase engagement on it.
I have chosen to work on developing two social media platforms. The reason is that WordPress automatically posts to them. The status you write for one to encourage clicks can be used across both.
Which social media platform do you get the most engagement on?