Social Media Marketing on Twitter

If you want to be a successful author you need to be so much more than a writer.

Recently Twitter has been getting some bad publicity, but it is still valuable to writers. It is the social media platform, I have had the most reads through.

Twitter has a huge writer and blogger network. The people I have interacted with have always been supportive and friendly. Yes, the platform does have a large percentage of trolls but with the block option, this should not be a problem.

Hashtags

If you wish to establish yourself on Twitter you need to use popular hashtags for your area of expertise. The three I have found the most successful are: #writerslife, #writerscommunity and #amwriting.

Ensure that you interact with people using these hashtags. Search for them and write comments to other writers, a proportion will follow you back. This is essential to have genuine followers. Not the follow, for a follow type.

Linking Articles

I link all my articles to Twitter and share a link to everything I write. If you use WordPress this is easy to set up, even for scheduled posts. I also post every 4–6 hours, always using hashtags. To enable me to do this at difficult times I use a scheduling application.

Tweets have a very short lifespan on Twitter so you will need to post the same tweet several times for people to see it.

Scheduling Tweets

Hootsuite is a good application for all-round social media scheduling. Signal is valuable for promoting Medium posts. There are several others available, depending on your budget. As with everything it is down to personal preference so try a few out.

Images

Use images with all your posts. Posts that include an image, even if it’s a GIF, get 34% more engagement. There is no daily limit to tweets so tweet as often as you can.

Following these tips has seen me increase my following by 200 in a month. Not the huge numbers you can achieve with a follow all ethos. However, I have 200 authentic legitimate followers, who will interact with me and read my writing.

 


Thank you for reading — For updates on all my writing, please follow me on Patreon.

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2 thoughts on “Social Media Marketing on Twitter

  1. Great share Sam. As you said, the life of a tweet is very short-lived, experts say it’s 20 minutes. And that sometimes frustrates me. But once I start engaging with people, my own engagements are getting better.

    I completely agree that 10 real followers are better than 1000 fake ones. What good are the followers who exist to not exist.

    Liked by 1 person

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