How to market your work on Instagram and gain followers.
The question that I am asked more than any other, by writers, is how do you share your work on Instagram.
Well, I am about to show you what I do.
Instagram is another platform that has a real writer community. It is also important to use hashtags on Instagram. Many of the same hashtags work, as on Twitter, although, I would also use #writersofinstagram.
Take a Picture
When I complete a post on Medium or my website I simply take a screenshot of the title, subtitle and picture. I then use this as the picture for Instagram.
I write a brief introduction to the post and state that the link to the full post will be in my profile. Put this information at the start of the introduction as it will appear just under the photo without any clicking.
Link to the Post
At present, you cannot link to other pages in your posts, but you can in your profile. The profile only allows one link, however I have found a way around that.
Linktreeis an application that lets you use one link to link to multiple posts and social media. It is simply amazing and I’m not getting paid to say that. Have a look at my Instagram profileand see what I mean.
Make a Story
Many writers state that using the story feature results in more followers. As you can now use text in your stories, it is a great way to advertise yourself and your books.
I instantly share the post I have just created, to my story, again informing people about the link in the bio.
Follow loops are very different from a follow back system. These are loops for like-minded people. For example, a writers loop will allow all writers to add their name below the post. Everyone then follows everyone on that list. This way you are following like-minded people. You can build a real community this way and not fill your timeline with irrelevant posts.
I was part of one of these loops in the New Year. My followers doubled in two days. Look out for them, they appear at least once a week.
Instagram isn’t one of the easiest social media platforms to share your work on. However, with a little work, it can provide some good feedback.
Drop your Instagram links below for a follow.
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