Social Media Marketing on Instagram

How to market your work on Instagram and gain followers.

The question that I am asked more than any other, by writers, is how do you share your work on Instagram.

Well, I am about to show you what I do.

Instagram is another platform that has a real writer community. It is also important to use hashtags on Instagram. Many of the same hashtags work, as on Twitter, although, I would also use #writersofinstagram.

Take a Picture

When I complete a post on Medium or my website I simply take a screenshot of the title, subtitle and picture. I then use this as the picture for Instagram.

I write a brief introduction to the post and state that the link to the full post will be in my profile. Put this information at the start of the introduction as it will appear just under the photo without any clicking.

Link to the Post

At present, you cannot link to other pages in your posts, but you can in your profile. The profile only allows one link, however I have found a way around that.

Linktreeis an application that lets you use one link to link to multiple posts and social media. It is simply amazing and I’m not getting paid to say that. Have a look at my Instagram profileand see what I mean.

Make a Story

Many writers state that using the story feature results in more followers. As you can now use text in your stories, it is a great way to advertise yourself and your books.

I instantly share the post I have just created, to my story, again informing people about the link in the bio.

Gaining Followers

Follow loops are very different from a follow back system. These are loops for like-minded people. For example, a writers loop will allow all writers to add their name below the post. Everyone then follows everyone on that list. This way you are following like-minded people. You can build a real community this way and not fill your timeline with irrelevant posts.

I was part of one of these loops in the New Year. My followers doubled in two days. Look out for them, they appear at least once a week.

Instagram isn’t one of the easiest social media platforms to share your work on. However, with a little work, it can provide some good feedback.

Drop your Instagram links below for a follow.


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9 thoughts on “Social Media Marketing on Instagram

  1. So I visited your Instagram profile and got addicted to your feed. You’re really consistent with what you’re doing over there.
    I’m jealous.

    Instagram has never been my domain, although I so much want it to be. I’ve been on IG for nearly two years now, and I’m yet to use it as effectively as other bloggers and writers. It doesn’t help that Instagram isn’t really committed to driving your followers to your site. We should be able to add links to our posts!

    I didn’t know about Linktree until now, so thank you for that. I’ve followed you on IG, and you’re not obligated to follow back. But I’ll drop my link as you asked, if only so you can visit my profile. 😊

    https://www.instagram.com/i_am_shards/

    Liked by 1 person

  2. I couldn’t agree less with, “Instagram not being the easiest social media platform to share your work on.”

    The application is dominated mainly by videos or perfect edited pictures.

    To earn a huge following, you need to be a big time Celebrity. Or someone who give giveaways, and other free gifts.

    I’ve been on IG for nearly two years, and I’m yet to hit my 1k target. Though the goal hasn’t ever been attracting more followers.

    I also use the screen shot of my blog post as a picture.

    I’ve become intentional about posting a Thursday Motivation, or a quote at random.

    I use linktree on my Instagram profile.

    Below is my Instagram link:

    https://www.instagram.com/faiths_pen/

    Liked by 2 people

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