Five tips to attract more readers with a killer headline
Writing a killer headline will help you get your blog noticed. That is what all the advice says. It is true it will. Some writers are amazing at this, I suck big time. My stats tell me that when people read my posts they like them. I just can’t get them to click on the post.
So I started on a quest to read as much as I could and improve my headlines. Let’s go on this journey together, here are the five most important tricks I learnt.
Make Your Headline Attractive
The post has to jump out as being something you want to read. For this reason, you need to consider the topic you are writing about. You need to pull the reader in, without promising something you can’t achieve in the full post.
For example: ‘How to Become A Millionaire in 24 hours.’
No blog is going to provide these details. You might be offering tips on becoming profitable, but you can’t state someone will be a millionaire in 24 hours. If such a post exists and works please send it my way.
However a headline of ’10 Tips to Help You On Your Way to Your First Million.’ is brilliant.
Your First Headline is Not the One
On average, you should spend at least 15–20 minutes designing a good headline. Don’t always go with your first idea. Many writers have a working title and then redefine it.
Ensure you have included a good idea of the content in your title. Your content must deliver on your headline.
Once you have written some potential headlines, put them in CoSchedule. It is here that you can juggle a few words around to get the best headline for your post. A score of 70 is worth using.
Avoid posts that are clickbait. For example; ‘Pink’s New Weight Loss Trick.’ When you click it you are sent straight to a page that promotes diet pills. There are several other ways of making money from your blog, this is not it.
Post too many clickbait articles and you will be deemed unreliable. Your follower count will suffer and so will your reads and fan count.
Make the Headline Pop
The headline should jump out at the reader. Which believe it or not is what I tried to do with this headline.
The article I got the most clicks on was ‘5 Tips for Attracting More Readers With a Killer First Sentence.’
To date, this is still one of my most successful posts. It gains me revenue every month. The read count is in four figures and people are still commenting, hi-lighting and clapping for it.
It is important not to answer all your questions in your headline. You still want readers to read the article. Create some mystery with your title. This allows the readers to pursue knowledge through your article.
For example ’19 Places You Have to Visit Before Your 50.’
You could have called this post, ’19 Places to Visit Before Your 30.’
If you did this, however, you would miss out on all the readers aged 30–50. Careful wording is essential.
You should also include a sub-title to further expand on the topic you are writing about. These should be crafted as carefully as the headline. I also use a kicker on some of my posts. As you see on posts to this publication I always date my entries through the kicker.
Lastly, ensure you include an image with every post. The statistics for how many more people click on a post with an image, rather than without is high. Ensure the image is copyright free, though. Several websites offer license-free pictures. I use Pexel and Pixabay to get unique images, but, a quick google search would come up with several more.