Publications are Worth The Trouble They Cause.

How to minimise the effect of publications on your scheduling.

Last week, I worked out a clear schedule for posting three times a day and increasing my impact on writing.

Within 48 hours of the post being published, I had broken my schedule. Why, because I chose to publish some posts to third party publications and they didn’t get the memo.

So why use publications?

Because you need them to increase views. Yes, I could have published these posts on their own, but they would have only been seen by a handful of followers.

Third-party publications have their fan base. These readers will see what you have written. Some may even follow your writing from then on. They increase your exposure hugely.

If you are a new writer with less than 1000 followers, this is even more important.

With the new home page from Medium and they’re lean towards their publications, articles become lost. Not every one of your followers will see your posts. Without the exposure of using a publication, your post could become lost. Your following will stall.

There are other methods you can use

Curation is a big positive in projecting your work in front of new readers. However, it is unreliable and never a guarantee. Incidentally, you can be curated in a publication. Some writers even believe curators favour articles published in publications. Two birds, one stone.

Another reliable way to gain more readers is through content marketing. Facebook, Twitter and even Instagram. This can, however, be like throwing a stone into a big pond. The ripples are felt in the centre with your group of readers, but not further. Sorry, I seem to be throwing a lot of stones this post.

Still, publications are worth the trouble they can cause

It is selfish to presume that all editors wait by the computer for your submission to appear. Many have their own writing and several other commitments to tend to. Not every publication will post your article as soon as it arrives.

On occasions, they may disrupt your publishing schedule, but it’s worth it.

You can minimise the effects of this using simple tactics

  • Get to know your publications well. Learn what is their acceptance and publication rate. Try to submit your posts at a time that will allow for this and still keep your schedule.
  • Leave a personal message and ask for publishing on a set date. Some editors will allow this, I know I do on my publication.
  • If you write on a set niche consider having your own publication. Whether you accept other writers or not is up to you.
  • Communicate with the editors. Many of them are super friendly and supportive. Follow them on social media and contact them, asking if there is a way they can accommodate your schedule.
  • It isn’t all about you. Accept sometimes editors have a life outside Medium and cut them some slack. You can always remove a post and publish it yourself if it is taking too long.

The positives of extra exposure and support will always outweigh the negatives.

Scheduling posts is important to build a following, but accept that sometimes it isn’t the most important aspect of your writing. As a writer, you need to be able to adapt and change. A change to your schedule isn’t the end of the world.

If you write great content; support other writers and deliver your followers will increase, regardless of your scheduling.

Originally published on Medium. For exclusive content and to support a struggling author please consider becoming a $1 patron on Patreon.


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