How to Repurpose Old Content

As writers, we all appreciate that older posts lose traction as time goes on.  There are, however, ways that you can use your old content to reach more followers.

What about my stagnant stories?

For the last couple of months, I have been considering my options with regards to my short stories.

I write a mixture of fiction and non-fiction. Like many writers my heart writes fiction, my head and bank balance write non-fiction.

Three Solutions for All Writers.

Some may argue, but I believe that fiction is dead on Medium. As writers, we need to look for alternative income sources. Here are the three solutions to repurposing your content, regardless of genre.

Patreon

If you don’t have a Patreon account, I would urge you to get one. They are easy to set up and can bring in some good income.

The other interesting aspect to Patreon is you can have more than one account. If you choose you could have an account for fiction and one for non-fiction.

Subscribers can either pay a monthly subscription or donate. Which option you choose is up to you.

You can then repurpose your old content and place it on your Patreon account. Members who join can enjoy the content they may not have seen before, for their monthly fee.

Substack Newsletter

In a very similar way to Patreon you can start a substack newsletter and charge a subscription for it.

Once you have people subscribed to your newsletter, you can repurpose your old content. Subscribers will be getting content that is new to them and long forgotten.

Change Platform

In complete contrast to Medium, you could look for another platform to publish your work on. I have spoken before about Vocal Media. Other platforms you might consider are personal blogs or Wattpad. I would urge caution, however, when it comes to Wattpad. As many writers have reported their work being stolen from there.

Experimenting should be a must for all writers.

Like many writers, I like to experiment. I have experimented with post times and topics. I also recently experimented with a pen name. I am now going to spend the next year, experimenting with my short stories.

Over the next year, I am going to remove my fiction from Medium and place it elsewhere.

Evolving our writing is an important skill for writers to have. As writers, we must adapt to our environment. I could have taken to Medium to moan about the changes. What would I have achieved? I may have made some money from the post, but it would have been short-lived. Eventually, I would have wound myself up, for little gain.

Instead, to remain sane as writers we need to think outside the box and come up with a solution. With your website and email list, you have some control. With platforms like Medium and Vocal Media, you need to work with the system.

Writing platforms are catering for more than us. They have a right to change and reinforce rules as they wish.

As writers of these platforms, we need to adapt or leave.

Experiment with other ideas. Adapt and develop, only then as writers, will you succeed.


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