Images are an important tool to encourage readers to your post. They are an area that many writers do not consider. A good image can make the difference between success and failure of a post.
First, ensure the images you are using are copyright free. Ensure you legally have the right to use them in your article. Several sites offer copyright images the three that I use are Pexels, Unsplash and Pixabay.
The second consideration is which picture you are going to use to describe and add to your article. It is important to remember here that the image doesn’t have to convey the subject manner of the article, but could express the emotion of the article. Where you frightened, then a picture of someone being frightened. Where you angry then find a picture of someone in a rage.
Another excellent way to stand out from others is to create a unique picture using Canva. If you read blogs, I am sure you have seen the same images appear over time. Using a unique picture you have designed yourself alleviates this problem.
How to produce pictures on Canva.
There are two versions of Canva you can use, the first is the website browser the second is the mobile app. I use the mobile app as I find it a lot easier to use however I will add the instructions for the web browser as well.
You have the option of using thousands of templates for various platforms. These are all set to be the correct size and resolution for what you need. The first move is to search for the template you want to make. For the purposes of this article, I am going to design a Pinterest pin, all the templates are the same.
Once you have searched for your template, then pick a template that fits with your general theme and brand. If you don’t see one you like you can opt for a blank template. I find it easier to pick one and alter it.
If you want to use a template you have previously used you can access all your designs by clicking on the squares on the bottom right.
Once the template has loaded double click on the element you want to change. You can change the picture, font and colour.
Once you have changed your writing to say what you want you can also alter the font colour and size.
On the top line you can alter the font type, click the arrow and choose a font. The next box is where you change the colour, then the font size. Finally, the keyboard icon will access your keyboard if you wish to change what you have written.
The next row is where you can change the orientation, whether you want bold or italics. The icon with two A’s is where you can change from all capitals to mixed case. The last icon changes the spacing between the letters and words.
When you are happy with your design then click done at the top of the page.
The last thing is to download the picture to your computer or mobile by clicking on the down arrow along the top row. If you don’t see the arrow then you haven’t click done.
Once you have done this you then import the image into your articles and social media as you would any image.
The website edition is very similar to the application and works on the same principle. You log in and then search for a template, once you have selected this you can start altering it.
Down the left, you will see you can also access all the designs you have previously made. There are also additional options to make folders of work which the application doesn’t allow.
Once you have selected your template through searching you will see a screen similar to this.
As with the application you can change the font along the top, using all the same icons as the application. You have the additional options down the left-hand side to add extra text, photos etc. I suggest the best way is to have a play with it and get used to the layout.
When you have completed your design you have two options. At the very top, you will see these options.
The arrow exists the same as the application on the top right. Next to it is an option to publish, through this, you can publish directly to social media. I prefer to download my picture and then insert it, it is, however, personal choice.
Using Canva for your images means that you can direct the reader to exactly what the article is about. You might even choose to put the title into the graphic. Canva also ensures that you use a unique image that will not be seen on other blogs.
It is an additional way to stand out from the crowd.
If you have any questions for this how-to guide then please get in touch. This is one example of the advice and tips that I share with my Patreon group. In order to access more of these tips and tricks please consider joining my program for just $2 a month. If you would like to take your writing to the next level then consider one of the coaching tiers. Thank you to Matilda Fairholm for suggesting this article.