Promotion and social media marketing is as big a part of being a writer as producing the articles. Over the years I have tried several different methods, some have worked, others not. On Medium, older posts appear to make more money when read, than those published that month. Every month when I study my income and statistics, older posts account for on average 50% of my earnings. This is no coincidence, as I promote my old articles as much as I promote my new articles. With these three simple tips, you can make your posts evergreen. Earning from them long after they have been published.