The pressure on writers to create daily content is huge. If you read many of the articles dedicated to making money from blogging, they all say the same thing. To earn, you need to produce regular content. Daily content, is the suggestion. Not many writers talk about this content needing to be quality content, though.
Sure you will make money from all content, but will you make enough? You have one chance to make a first impression and this is never more true than when it concerns writing.
If a reader’s first introduction to your work is not a quality piece, will they come back and read more? Ask yourself that question as a reader. If you read an article from a new writer, that is littered with grammatical mistakes and has no real content, would you read more of their work?
For this reason, as a writing coach, I have to encourage my writers to write quality content. You should, of course, publish regularly, but this does not need to be daily. Find a routine that you can stick to and work with that. Do not feel pressurised to write every day if you have nothing to say. As a writer, there should be three questions you ask yourself, whenever you sit down and publish a piece of work.
Do I tell my readers something new?
Many writers will come up with topics that no one is interested in and write a post, just to fulfil a scheduling plan. Readers are smart, they know when you have produced a piece of work, for the sake of producing an article. The article will look poor and be of little interest to them.
Whether the topic has been covered before, is irrelevant. If you have a new perspective on the topic then write about it. The important part of that statement is, you have to have a new perspective on the topic. Don’t rewrite someone else’s work. If you are not offering your readers something new, they will not be interested in reading it.
You may like to add to political debate with your opinion. There is no problem with this. However, be prepared to argue your opinion thoroughly. Don’t add to the millions of voices saying the same thing. Pick a different angle and write about it.
Last week I received one of my favourite comments from a reader. He had read my work on white privilege extending to serial killers. The comment is below, these are the sort of comments you should be aiming for. It was a very proud moment.
Am I writing on a niche readers are interested in?
I have noticed that my parenting articles are not receiving many views, compared to other articles. It is clear from examining my stats that my followers enjoy my other type of articles better. Parenting articles are a set niche, that my followers don’t respond to. I am not saying that parenting articles do not do well on different platforms. They do, my particular band of followers, however, are not that interested in them.
Through reflection, I noticed this. Rather than keep writing content that few people wanted to read, I decided to move my parenting articles to a different platform. The followers that enjoy these posts, I have taken with me. Those in the majority that don’t, will no longer need to see them. It wasn’t my decision, my readers decided for me. You are writing for the reader, write a post they want to read.
Will my readers relate to my content?
Whichever niche you write in, you have to be passionate about it. You also need to share something of yourself with the reader. Even on my technical articles, like this one, I have shared personal experience.
If a reader can see how this has impacted a writer they will trust the advice. What are the practical examples of the advice you are sharing?
I write several social media marketing posts. In all these posts I share photos and information on how I use these tips with my advertising. Readers contact me more about the show aspect of an article than the telling aspect.
If you write fiction, this shouldn’t be new information. Talented authors show you the action through their characters, rather than tell you. Factual writing should be no different. Use screenshots and stories to show how you have used these tips.
One of the areas I avoid writing on is personal stories. I am not one of these writers who believe that personal stories are a waste. Several very talented writers make a good income from these.
Personally, though these articles are not for me. I can’t write personal interest stories, I have led a relatively blessed life and I don’t have these feelings to share. Even if I did, I would not write about them. They are not where my heart is, I couldn’t share this level of detail.
I applauded those writers that can produce this type of content weekly. I haven’t got the heart to write this type of content. When I try even I don’t like the material. If you can’t read your writing, there is a good chance no one else will want to. My readers would see how fake these articles sounded.
Ask yourself these three questions when you write an article. Some articles will allow you to add these qualities, if they are not there. If you can’t answer yes to at least one of these questions, is your post worth sharing?
When we consider our readers, the quality will always perform better than quantity. There are writers on different platforms who advise published two to three times a day to make money. If there quality is high then I respect them, often it isn’t. Many of these writers who I followed at the start, I no longer do. After following them for a couple of months, you see the same information several times. The packaging is different but the product is the same.
The one factor that all successful writers have in common, is they write for the readers. If you ask the question, what are my readers getting from this with every article, your success will grow.
Journalling is for you, articles are for your readers.