In the last five months, I have grown a following of nearly 350. Not a big amount, some of you might say, but these are 350 genuine followers who will have an interest in what I post. We all have one thing in common we have SEN (special educational needs) children.
The reason I grew a second account, I needed a place to share parenting articles and to interact with other parents. My main account where I have over 2000 followers is for my writing. This account is more personal, about my journey with my amazing side-kick. I also needed a more personal account to share with my family.
If like me you use your account for marketing your posts, you need an alternative. Most of my friends and family are not interested in my writing articles. It is a sad truth, that those that know us are often not as interested in our writing. Freddie’s World is a place where the family can follow what is going on with my girls. It is also a place where I can talk to other parents in a similar situation. Those that know me will notice I have changed little one’s name. That’s to hide her identity. Heaven forbid she is running for Prime Minister one day and someone stumbles on her childhood journey.
To grow the following I used three simple techniques. Experience has taught me the first 1000 are the hardest to get. I also know the more followers you have the more you get. Within a year I should have hit the 1000 mark. So how did I do it?
This is mentioned everywhere, but it works. I post at least once a day. Not a big commitment, but enough to gain followers. I post a variety of posts. Updates on my little girl. Questions that others can help me with and links to helpful articles. Not just my own, but anything useful to my follower base.
I always use an image or GIF for every tweet.
Follow Like People and Interact
Twitter helps out here. If you scroll down your timeline you will see a section for followers you might like. I follow as many of these as I can, as long as they have a similar background to my account. Parents and professionals in the SEN world. I don’t follow and then unfollow them — I follow. If they follow me back bonus, if not I will still benefit from their experiences.
As someone who has an online magazine for parents and professional many a tweet has inspired an article. The account is dedicated to these subjects, so people are interested in the content.
Interacting is very important. I scroll through my timeline. Answer questions. Ask questions and genuinely comment on other peoples posts. Build a relationship with your followers.
A Description Profile
Although, I have hidden my little one’s identity I have used photos of us for both the profile and cover.
My profile is filled out with exactly what the account is about.
You will see I have also used relevant hashtags in my profile to help people find me.
A bonus tip is to use a consistent five hashtags in everything you write. Only use two on each status, because this stops your posts looking like clickbait.
A following on Twitter does not happen overnight. It is like a plant it needs nurturing. Plenty of water and fertiliser. Twitter, however, is worth the effort. It is the social media that provides me with the most reads and interaction.
Twitter has a bad reputation. In my opinion, Facebook is worse. It has long been said that:
Facebook is a place you learn to hate your friends and Twitter is a place you learn to love strangers.
Twitter is a valuable resource for all writers. Everyone should have a profile. Keeping two profiles is relatively easy and not time-consuming. Whether you cultivate your existing account or grow a second, for writing, you have to promote there.