Don’t rely on one source of income, use one of these platforms to grow your income.
There is a tendency for writers to get comfortable with writing on one platform. As the saying goes never put all your eggs in one basket. It has become clear over the last couple of months that Medium does not have the authority it once had. I don’t say this lightly, as I have always supported Medium. You can no ignore however how low the reads and engagement now is.
All writers need more than one income stream. Whether you decide to write courses, write content for others or lend your skills to social media marketing, there are several ways to increase your income.
When you have more than one income, you are not so reliant on the others. When one underperforms, you can grow the others.
Pay per write platforms.
There are several, pay per write sites. Medium is the most popular of these. The new kid on the block, Newsbreak is becoming popular however, they don’t seem to take anyone who writes outside the US.
Of the ones I have tried Medium has for me been the most successful. I tried Vocal Media and earned cents, Ko-fi had almost no traffic and Hubpages was too confusing. I have deleted my profile on all, except Medium.
To be fair, they are all much the same. They want your well-crafted articles, offer nothing in social media marketing and then take a proportion of your money. They can make you a small fortune if you do your marketing.
What about if we put the social media marketing to better use and grew our following, on a site where we control the content and income. This is exactly what I plan to do over the next couple of months.
Substack is one place where this is possible. It isn’t like Medium, it is more like Patreon. People subscribe to your newsletter through their email. You can set two levels of a subscription a free service and a paid service. For the paid, they can subscribe monthly or for a year. You set the amount.
You then write posts and decide whether they are free or for subscribers only. They are then sent to your subscriber’s email and sit on the site as a back catalogue.
Recently, I have started a crime blog there. My crime articles seem to do well on other sites, why not here? For free I offer monthly newsletters with updates on my writing. Subscribers get full articles.
This isn’t enough though to encourage people to sign up. You have to offer something extra in return for anyone’s hard-earned money. For me, I send all subscribers signed copies of my books.
Patreon is another platform where you can control the money you earn. On here you can have many different tiers that offer different benefits. The benefits I offer range from exclusive content to editing services and mentoring.
Like substack, you have a blog type platform where your articles sit. You can decide whether they are open to all or just subscribers. It isn’t as pretty as substack, but the added functionality makes it one of my favourite platforms. With both of these platforms, the followers are yours to export if needed.
Another method you might consider is your website. This method is last for a reason. It takes much longer to grow a personal website to the stage you can earn money from it. One method you could use is to sell your books through your site.
You could also look at sponsored posts where companies pay you to review their product. Be careful with this, I have lost count of how many blogs I have unfollowed because they were all sponsor and no content. You may wish to use affiliated links on your website. You gain a small percentage if a person purchases something you recommend. Again use this sparingly if you want to keep your readers.
No matter which platform you decide to pursue, make sure that you offer your followers something extra. Don’t expect it to all be one-sided. You need to offer quality.
You have to start growing your incomes over a variety of platforms. Don’t put all your eggs in one basket, otherwise, you will have nothing for an omelette.