Use niche topics on niche platforms and watch your readers and income grow.
Over the last couple of months, I have shared advice with you all about writing to your audience and making the most of your niche topics.
Many new writers make this mistake. They treat blogging like their own personal journal. If you have a story to tell, then why wouldn’t you share it. I am not saying that you shouldn’t or that personal stories don’t pay. What I am saying is that even with a personal story, you have to write it for the reader.
Think about your topic, what are you offering the reader, can they relate to you and what is their take-away. You should write as if you are sitting down for a chat with a friend. When you read the article back, you should be asking yourself what is the take-away for my reader.
Decide Your Topic
This is easier to do if you niche your topics. For those that don’t know, this means to write on one or two subjects only. The readers who follow you on these platforms will be interested in a certain type of article. The take-away for the reader is already halfway there.
If like me, you are a writer who likes to write on a range of subjects there is a way to do this easily. Have different platforms for different topics. For example, this website is dedicated to writing help. I don’t share my crime posts here or my parenting articles. Both of those sit on another blog. The readers of this site come for writing tips. Sure they might be interested in one or two true crime pieces, but what would their take-away be. Once the content stops being relevant to a reader, there is the dreaded unfollow button. No one wants this.
It might seem a scary prospect, to write on different platforms or to change your strategy, but sometimes it has to be done. Look for what works well and make changes, be brave. You can always change again if it doesn’t work.
This week I decided to take the majority of my child development articles off Medium. The readers are not there for them. I’m not going to stop writing them, I have twenty-five years of experience in education to share. They will become exclusive content for my magazine. What could be better for those readers who have subscribed, than to get exclusive content you can’t get elsewhere. You are rewarding your followers, whilst not annoying those on other platforms.
For this strategy to work, you have to know where your readers are and what they enjoy. Once again we are back to knowing our readers and providing content for them. You don’t want to put the wrong content on the wrong platform.
It is never to late to make these changes. Sit down over the next couple of weeks and study your numbers. Work out what works where. Come up with a strategy and a content plan that will maximise the experience of the readers. Once your readers become the centre of everything you do, then you can start making serious money. Even if money isn’t your goal, readers are a great validation of your work.