If you are a content writer, I want to bet you write on several platforms, not just this one, but do your followers know where else to find you?
Imagine the scenario you wake up one morning and your favourite platform has shut down. Although not likely, any one of the third-party platforms you write for could do this; Medium, Newsbreak, Ko-fi, they could all decide to shut up shop. Are you sweating yet? Scares the hell out of me.
There will always be dedicated fans that follow you everywhere, but what about the other readers who pop in occasionally to read your stuff. Would they know where to follow you? I have over four thousand followers on Medium, and I’m sure that not all of them follow me elsewhere.
Sure, you might say I have an email list, brilliant, but how many people have signed up for it. Not everyone.
The solution is simple but relies on your followers wanting to safeguard you as a writer they like.
Tell them where else you write, and offer them a free option.
You can’t expect everyone to want to pay for a subscription to your work. Not when readers have a subscription to Medium and can read there. However, if Medium disappeared, they might subscribe then. This is why a free option is essential.
You can follow people on Ko-fi without paying extra. Vocal Media now has a follow function and so, of course, do Facebook and Twitter. You can even turn the updates off on these, but you know where to find the writers if you need to. Did you know even Patreon has a free service? You can follow your favourite writers for free; sure, you only get access to their public content, but I, for one, make announcements about my writing publically.
In summary, although I think it is unlikely that these platforms would close their doors, it isn’t impossible to maintain your readers, follow these three easy steps.
- Write elsewhere, don’t just stick to one platform.
- Offer a free service where readers can follow you.
- Tell your followers where else they can find you regularly.
Here is where you can find me
Medium is the main platform I write on. I share true crime, parenting, writing tips and pretty much everything else.
If you are a true crime fan, you can also find my articles in three different places. First, I have a Facebook Group called Crime Team for crime articles from various sources and chat. Second, my newsletter offers updates and articles every week. Finally, if you want to support my writing and gain exclusive books and merchandise, you can join the Crime Team on Patreon.
However, if it is my other articles you enjoy, such as my parenting stories, you can find all these and many more on my Ko-fi.