The Trick That Helps Facebook Followers See Your Content

This simple hack will help increase your reach on Facebook.

As with most things on social media, the amount of views on your Facebook page relies on an algorithm. First, have a look at your posts, what is the reach on them? My average reach is twenty-five yet I have over four hundred followers. Why is this? As Facebook has developed the ability to pay for ads and boost your posts, so the natural reach of your posts has declined.

There is however a workaround, which would enable all your followers to see your content. It involves asking your followers to change their settings for your page. You can inform your readers about this by posting this type of post to the top of your page. That is exactly what I am going to do.

The process for Facebook Pages

Your followers can follow these three simple steps to ensure they always see your posts.

Ask followers to log-on to your Facebook page and press the three dots to the side, select follow settings.

Once in the follow settings ask them to add your pages as one of their favourites.

This simple step is enough, although you might ask them to go further. If they then scroll to the bottom of this section they will see options for certain types of content.

They can click on all these individually and stipulate how often they want to see this content. Ask them to select standard.

With this small change, your followers will see your posts as a matter of priority. This could allow them to see your content first and be the first people who learn about competitions. Your reach for each post will increase, without having to put money into the bank account of Facebook.

You could even offer an incentive for those that follow the process above. For example, you can run competitions where the first five responses receive a prize. Run these regularly and you will encourage others to opt-in for your updates.

Ask your followers to adjust their settings and see your engagement grow on Facebook.

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Providing a Take-Away for a Reader Can Increase Your Income

Use niche topics on niche platforms and watch your readers and income grow.

Over the last couple of months, I have shared advice with you all about writing to your audience and making the most of your niche topics.

Many new writers make this mistake. They treat blogging like their own personal journal. If you have a story to tell, then why wouldn’t you share it. I am not saying that you shouldn’t or that personal stories don’t pay. What I am saying is that even with a personal story, you have to write it for the reader.

Think about your topic, what are you offering the reader, can they relate to you and what is their take-away. You should write as if you are sitting down for a chat with a friend. When you read the article back, you should be asking yourself what is the take-away for my reader.

Decide Your Topic

This is easier to do if you niche your topics. For those that don’t know, this means to write on one or two subjects only. The readers who follow you on these platforms will be interested in a certain type of article. The take-away for the reader is already halfway there.

If like me, you are a writer who likes to write on a range of subjects there is a way to do this easily. Have different platforms for different topics. For example, this website is dedicated to writing help. I don’t share my crime posts here or my parenting articles. Both of those sit on another blog. The readers of this site come for writing tips. Sure they might be interested in one or two true crime pieces, but what would their take-away be. Once the content stops being relevant to a reader, there is the dreaded unfollow button. No one wants this.

It might seem a scary prospect, to write on different platforms or to change your strategy, but sometimes it has to be done. Look for what works well and make changes, be brave. You can always change again if it doesn’t work.

Be Brave

This week I decided to take the majority of my child development articles off Medium. The readers are not there for them. I’m not going to stop writing them, I have twenty-five years of experience in education to share. They will become exclusive content for my magazine. What could be better for those readers who have subscribed, than to get exclusive content you can’t get elsewhere. You are rewarding your followers, whilst not annoying those on other platforms.

For this strategy to work, you have to know where your readers are and what they enjoy. Once again we are back to knowing our readers and providing content for them. You don’t want to put the wrong content on the wrong platform.

It is never to late to make these changes. Sit down over the next couple of weeks and study your numbers. Work out what works where. Come up with a strategy and a content plan that will maximise the experience of the readers. Once your readers become the centre of everything you do, then you can start making serious money. Even if money isn’t your goal, readers are a great validation of your work.

If you need a hand with this strategy or would like more personal advice, consider joining my mentoring program.

How to get a Viral Post Through Perseverance.

Over the last week, I have had time to celebrate my writing. When I started some five years ago I had a small book reviewing blog, with very few followers. Then in 2018 I found Medium and had an outlet for all my articles. A place where you could write about almost anything.

It hasn’t been an easy journey. I am not one of these writers who could write a post titled, ‘how I went viral after a week.’ Newsflash I am not even sure they are being honest. I have made it part of my journey not to disclose money and I never will.

I am sure many of you as you read this, have travelled this journey and felt what I have. You have asked the question, ‘why hasn’t it worked for me?’ ‘What am I doing wrong?’ I have been there and I know.

Every day all you can hope for is to progress a little in your writing. If you are improving every day then you are working towards your end goal of being recognised. Isn’t that what all writers want at the end of the day, to be recognised.

My message to you this week is, that no matter how hard it is, no matter how much you don’t think you are progressing, never give up and it will pay off. Yay, yay you are thinking, it will never happen for me. I know this because I have sat where you are and thought the same thing.

This week, one of my articles went viral on Medium. Sure I have had articles go viral before but over many months. This went viral in a week. There are still people out there with better stats than me. I stopped comparing myself to them ages ago. Now I compare my stats to my stats. This article is my most successful ever, after five years of writing.

What is very shocking is that the post that went viral is fiction and on Medium. For those that are familiar with the platform, fiction and poetry do not do so well there.

Here is why it was successful. It had a clever title that appealed to all those looking to writing posts. Okay, a little clickbait, I’m not sorry. Then the post drew people in and kept their attention. What means more than the reads, are the lovely comments I have received.

For the record, you get more trolls the more successful you are. Some of their comments are plain funny, the guy threatening to cut me if I was making the story up, hello it is tagged fiction, he got blocked.

If you are interested in reading it then click here.

I had a viral post this week. It took me five years to be able to say this. It might take you ten, but if you keep moving forward it will happen. Never give up, if this is your passion and what you want to do. You will get there and if you need a hand then look at joining my writer’s program.

Incidentally, once you have a viral post you have to follow it up with another one, or at least something of reasonable quality. Let me tell you this is more terrifying than starting to write.