How to Use Your Website to its Full Potential

Many writers ask me whether they should have a website, as well as writing on other platforms. My answer is always the same, yes it is essential. Websites are notorious as needing a lot of time and work before you monetise them. Not everything we do as writers should bring in instant income. Sometimes you have to play the long game. Put the foundations down now, for work further on. When I started my website, I could have used google ad's to make a small amount of money. I didn't, the followers I had would have made me 1p a month, what was the point. Now I have a substantial following, I have still not monetised my website. I want my readers to have a pleasant experience when they visit. I don't want the bombarded with adverts. This is not to say you can't make money from your website, because you can. Putting the finances aside though, a website is essential to have as a portfolio of your work. A place where prospective employers can come and see your work. A place to show a sample of your writing. Once you have established your website you can then use it to advertise your services.