There is a tendency for writers to get comfortable with writing on one platform. As the saying goes never put all your eggs in one basket. It has become clear over the last couple of months that Medium does not have the authority it once had. I don’t say this lightly, as I have always supported Medium. You can no ignore however how low the reads and engagement now is.
I am going to say something controversial now and disagree with many writers that I admire. I don’t believe that pinning a post to the top of your profile is a good idea.
As an editor for several publications, over the internet, I see the same mistakes from new writers. To attract readers, a good format is almost as essential as the written word. Without a format that attracts the eye, many readers will not read the whole post.
Readers will view articles on their mobile when they have five minutes. A format that appeals to both platforms is essential. I normally write the post, edit the post and then format it.
Titles and Subtitles