Search Engine Optimisation is the steps you go to in making your site more attractive to search engines.
When I started blogging it was a foreign language. Over the months I have researched ways to improve my Search Engine Optimisation (SEO). I have slowly started to advance up that ever slippery ladder.
Most of the pages dedicated to improving SEO suggested you download plug-ins to your website. Easy enough except to use plug-ins you have to have a business site at £18 a month.