At the start of 2018, I completed and published a post on my goals. I thought I had done well until I looked back and saw how little I had accomplished. Although, this is the first time I looked at the post since I published it, so it shouldn’t be a surprise. The lesson in this, if you want to work towards yearly goals it is an advantage to have the goals close by to refer to.
“By failing to prepare, you are preparing to fail.” Benjamin Franklin Are you a meticulous planner, or do you let your ideas and characters drive your novel? I have written posts in the past about the perfect structure for a post. Although I follow this, I don’t always plan my posts. In the beginning, I have a headline in place. Later I will refine this into a killer headline. I also have a rough idea about where the post is going and the information I want to include. For some posts, I will plan this in detail. Most, however, I let my author’s voice guide the writing.
Search Engine Optimisation is the steps you go to in making your site more attractive to search engines. When I started blogging it was a foreign language. Over the months I have researched ways to improve my Search Engine Optimisation (SEO). I have slowly started to advance up that ever slippery ladder. Most of the pages dedicated to improving SEO suggested you download plug-ins to your website. Easy enough except to use plug-ins you have to have a business site at £18 a month.